Now that you have booked your stand, you can start to plan your on-stand marketing. We have put together a checklist to make sure you do not forget anything that will help you get the most out of your exhibition.
- Food and drink:
Making a positive impression to existing and potential customers at an exhibition is the key to being successful. So, by providing your customers with the best customer service on your stand, your company is more likely to be remembered and to create a positive impression. Offering visitors, a hot drink and a biscuit or two, is such a simple yet kind gesture, demonstrating a personable approach, leaving a lasting impression on your guests. Therefore, don’t forget to include food and drink for not only yourself, but for your customers, as well as a kettle, cups and cutlery.
- Looking professional on the stand:
First impressions make a difference. Customers are more likely to approach a stand if the employees look professional and approachable. So, no stains, no creases, treat yourself to a new outfit or two. The end result will be worth it.
- Promotional gifts for the customers:
A promotional gift is the perfect way to leave a customer with a lasting memory of your company, however this could be good or bad. The higher the quality of the gift, the better impression you will leave. So, when you are wondering whether to order the cheaper pens, ask yourself, would you be happy to receive that as a gift?
After you have chosen your gifts, you need to make sure you have ordered a big enough quantity to cater for your visitors. You don’t want to run out, half-way through the show!
- Name badges:
Name badges might seem like a simple thing, however, they could easily be forgotten about. It’s the small details like these which make the difference. A name badge makes a company is not only a highly practical touch, but also makes a company seem a lot more professional and as one.
- Business cards:
You don’t want to forget your business cards as this is the main way to make sure your visitors and potential customers have all of the details that they need to contact you. So, make sure you have plenty of them and make sure they are clearly laid out and accessible.
Also, it’s always a good idea to take one of your visitors business cards too, this way you are able to follow up any discussions after the show, as well as knowing who visited your stand.
- Social media:
Now you have your on-stand marketing ready, it’s time to organise your off-stand marketing. Have you thought about using social media for the duration of your exhibition? You could create a hashtag and post regular updates and images. This is great free way to increase your brand image as well as encouraging visitors to your stand.
Feature Image Credit: Pixabay